Deep experience, tuned for how growth works now.
We use AI to move through large data sets faster. We rely on experience to ask the right questions and to build strategies your teams can actually execute, shaped by the realities of your operations and culture.
Four ways we help you grow, each built to be executed.
Joint business planning that works in the real world
We design your joint business plan (JBP) process for key accounts, build every tool and template, and deploy it through training and coaching, so your teams and your customers actually use it.
We start with how your teams and customers plan today, then design a process light enough to run every year. Each tool and template is tested on live accounts before rollout, and coaching stays with your teams through their first planning cycle.
Where to Play, How to Win growth strategy
We find the revenue growth opportunities worth chasing, then work with you to develop the products, services and experiences needed to capture them.
We use AI to scan consumer, shopper and market data for the pockets of growth that matter. Then we pressure-test each opportunity against your capabilities and culture, and shape the offers with your team, so every bet on the list is one you can fund and deliver.
Corporate and product brand strategy
We define the brand positioning for your company and each of your products, and how every brand earns its place with consumers, shoppers and customers.
We begin with consumer and shopper insight and an honest look at your portfolio, then set a clear role and promise for each brand and how it connects to the corporate story. We build it with your marketing and sales leaders, so it turns into plans by channel and customer, and we leave guidelines your teams can keep using.
Collaboration sessions that produce decisions
We design and lead customer collaboration workshops with your customers or partners, from retail to sports and entertainment, and turn the conversation into commitments.
We design each session backward from the decisions you need, and do the pre-work with both sides so everyone arrives prepared. We facilitate so the right voices are heard, and we capture commitments, owners and dates before anyone leaves the room, then follow up so they stick.
Senior strategy. Sleeves rolled up.
Not a deck. A working process. We build alongside your team and leave you with something you can implement immediately.
Technology speeds the work. Experience shapes the answer.
AI lets us analyze shopper, consumer and sales data at a scale that used to take teams weeks. But data does not tell you what to ask, what to ignore, or what your organization can execute. That takes judgment earned through global consulting and senior leadership experience. We bring both.
What AI does
Reads large data sets quickly, surfaces patterns, and gets us to a first view in days instead of weeks.
What experience does
Informs the questions to ask, the patterns that matter, and the tactics that will work inside your company, given how it operates and what it values.
Done this before, across Fortune 100 and beyond.
- Elevated relationship
- Strategic alignment
- Higher advantage scores
Two partners. Senior experience on every project.
Cal and Kristi each bring global consulting experience and senior roles at Fortune 50 companies. They have worked together for years, and they do the work themselves. Based in Atlanta, Hanover serves consumer and business-to-business companies across food and beverage, technology, telecommunications, pet care, consumer healthcare, education, financial services and hospitality, with deep roots in consumer packaged goods (CPG).
Cal Collier
Managing PartnerCal started in brand management at Coca-Cola, then consulted with Zyman Group and Capre Group before joining Prophet as a Partner in its Atlanta office in 2016. He founded Hanover in 2019 to focus on sales and marketing strategy and capability development.
Kristi Roche
Senior PartnerKristi began in international sales with a Department of Defense manufacturer and spent nearly a decade in international marketing at UPS. She then led capability and marketing strategy engagements for CPG and retail clients at Capre Group for 15 years, and rejoined forces with Cal in 2023.
Let's build something your team can execute.
